Max (Piraiyalan Jeyarajithan)
Marketing Director at BEETAK Labs
Driving growth through innovative marketing strategies and data-driven campaigns
About Me
With over a decade of experience in the marketing industry, I specialize in creating impactful brand strategies and executing data-driven marketing campaigns that deliver measurable results.
As Marketing Director at BEETAK Labs, I lead a talented team of marketers to develop innovative solutions that drive growth and establish our brand as an industry leader.
My approach combines creative thinking with analytical rigor, ensuring that every campaign is both imaginative and effective. I'm passionate about leveraging emerging technologies and platforms to create meaningful connections between brands and their audiences.
Portfolio
BEETAK Brand Revitalization
Led the complete rebranding of BEETAK Labs, resulting in a 40% increase in brand recognition and 25% growth in customer engagement.
Global Market Expansion
Developed and executed the marketing strategy for BEETAK's expansion into 3 new international markets, achieving 150% of first-year revenue targets.
Digital Transformation Campaign
Spearheaded BEETAK's digital transformation initiative, increasing online conversions by 65% and reducing customer acquisition costs by 30%.
Skills & Expertise
Strategic Marketing
- Brand Strategy
- Market Research
- Competitive Analysis
- Positioning
Digital Marketing
- SEO/SEM
- Content Marketing
- Social Media
- Email Marketing
Data & Analytics
- Marketing Analytics
- Customer Insights
- Performance Metrics
- Data Visualization
Leadership
- Team Management
- Cross-functional Collaboration
- Stakeholder Communication
- Mentorship